Fame/Fake/Fail and Fear – “Schwarze Melange”
With works by Christian Bazant-Hegemark, Konrad Kager/ Baptiste el Baz, Paul Poet, Sissa Micheli, Eleni Kampuridis, Martina Montecuccoli, Kamen Stoyanov, Gabriele Sturm, Center for Political Beauty
Curated by Eleni Kampuridis
Theoretical support by Roland Schöny
The artists participating in the exhibition investigate, document, expose, and analyse the effects of language and image as a foundation of fine arts and PR based on the example of the 2017 Austrian election campaigns. Thanks to an ingenious PR strategy, then-chancellor candidate Sebastian Kurz could create a mood swing without any political urgency. In 2000 Christoph Schlingensief caused a stir in the framework of the Wiener Festwochen with his container action »Bitte liebt Österreich (Please Love Austria)«. A perfect staging of image and language can unleash emotions, which can be utilised either for political, marketing strategy, or artistic purposes. Hence, this exhibition is also a call to critically question information, to verify its substance, and to apply marketing tools with an apparent positive image effect more consciously—also in the field of fine arts.
Special project sponsored by the Austrian Student's Union